Services
Surf Port Lab offers in-water and surf-focused photography for surfers, athletes, brands, and the wider surf community.
 
 
 
BEACH SESSIONS
Surf Port Lab regularly photographs surfers at local beaches, breaks, and swell windows.
These sessions are not booked in advance. They are simply a way of documenting the day, the conditions, and the people making the most of the ocean.
If you were photographed during one of these sessions, selected images will be made available for purchase as:
Digital downloads
Physical prints
SEEN IN THE LINE UP
If you see Surf Port Lab photographing at the beach and think you may have been captured, you are welcome to get in touch.
When available, images can be found through Surf Port Lab galleries or requested directly. Please include the beach, date, approximate time, board description, wetsuit colour, and any other details that help identify you.
Digital images purchased from beach sessions include a personal/social use license. This means you can share the image on your personal social media, keep it for personal use, and make personal prints.
In some cases, Surf Port Lab may work with selected surfers on a simple image exchange for athlete promotion. This could include a small number of web-ready JPEG images or full size images for personal athlete promotion in return for agreed credit, tagging, collaborative posting or model release.
 
PRIVATE SURF PHOTOSHOOTS
Private surf photoshoots are designed for surfers who want dedicated coverage in the water.
These sessions are ideal for:
Individual surfers
Developing athletes
Sponsored or semi-sponsored surfers
Families or friends wanting surf images
Surfers wanting high-quality personal images
Athletes building a portfolio or media kit
Each private session is planned around the surfer, the conditions, and the intended outcome. Surf Port Lab will consider swell, tide, wind, light, safety, and location when planning the shoot.
Private sessions may include:
Pre-session planning
Location and conditions discussion
In-water surf photography
Curated image selection
Professionally edited final images
Online gallery delivery
Optional print ordering
Delivered images include a personal/social use license unless otherwise agreed. This allows personal sharing and non-commercial use by the surfer.
Private sessions are weather and condition dependent. If conditions are unsafe or unsuitable, the session may be rescheduled.
COMMERCIAL SURF PHOTOGRAPHY
Surf Port Lab provides commercial surf photography for brands, athletes, agencies, events, tourism operators, and ocean-focused businesses.
Commercial shoots are built around a clear creative outcome, whether that is campaign imagery, athlete content, product use, lifestyle photography, print collateral, or digital advertising.
Commercial photography may be suitable for:
Surf brands
Board shapers
Wetsuit and apparel companies
Tourism campaigns
Sponsored athlete content
Surf schools and ocean businesses
Event coverage
Editorial and campaign features
Digital and print advertising
Commercial shoots can include
Creative planning
Shot list development
Location and condition planning
In-water photography
Land-based surf and lifestyle imagery
Athlete or model coordination
Image licensing
Commercial delivery formats
Campaign-ready edits
Commercial image use is licensed separately from personal/social use. Licenses are priced according to the intended use, including the media, term, territory, brand, campaign scale, and whether exclusivity is required.
Common license types include:
Athlete self-promotion
Brand social use
Paid social or advertising
Web and print collateral
Full campaign or hero image usage
For commercial projects, Surf Port Lab can provide a custom quote based on the shoot requirements and the intended image usage.
 
 
 
Ready? Let's create some epic photos together!
 
 
 
FAQ
Do you travel for photoshoots ?
Travel is available up to 4 hours from Auckland.
For locations beyond this range, travel arrangements and any additional costs will be discussed after your booking request and before the photoshoot is confirmed.
What file Type and what file size will I receive with a digital download?
Your digital download will be delivered as a high-quality JPEG file in sRGB colour, sized at approximately 4000px on the long edge. It is designed to work well for personal printing, screen use, and everyday sharing.
Can I customize a photography package to fit my needs?
Yes. Private shoots can be tailored to suit the type of imagery you're after, the location, conditions, and whether the session is for personal or commercial use. If you have something specific in mind, Surf Port Lab is happy to discuss the best approach and shape a session around your needs where possible.